Why Are Cleansing Sticks Everywhere?
Korean women are obsessed about their skin and their skincare routines. The K-beauty trend has come to have a global impact on how people are attacking their product cabinets. In addition to introducing the world to the two-step cleansing method, this skin loving culture has given us cleansing sticks.
WTF even is a cleansing stick, though? Like a Push Pop, a cleansing stick comes in a solid form that can be pushed or screwed up. The formula inside of it is a concentrated cleanser that has active ingredients to revitalize the skin as well as, ahem, cleansing it. Since the cleanser is in a solid form, you can travel with it anywhere without worrying whether it will spill. Also, because the active ingredients are better preserved, the shelf life of a solid cleanser vs a liquid one is much longer.
You simply wet your face, run the stick cleanser along it, maybe even bring it down the neck and to the chest area, then you lather it up with your hands and rinse off like you usually would. Another perk to this formula is that you are using the amount of cleanser you need rather than a subjective number of pumps from a bottle.
Much like the cleansers you may be used to, the stick versions come with different ingredient labels for different skin concerns.
For Sensitive Skin
For cleansing oil junkies
For the urbanites
for the exfoliant guru
For the hardcore
Are you in on this trend? Is there a stick cleanser you love that didn't make the list? Comment below or email/DM me!